Ridgeline will fully customize everything from your rod color and guide wrap color all the way to the type and shape of grip and style of rod. Simply fill in a custom build inquiry form on our website with contact information and a general idea of what you're looking for and a member of our team will contact you to complete the design and build process. Once built, you will be sent an invoice for your custom build. Pricing on custom builds vary based on materials but typically range from $325 - $450.